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Finished video

Cosmetics PR

A 90-second story set in a town, following a small shop's product until it reaches someone

Narration and on-screen text are in Japanese. The sections below describe the video in English.

Product PR
90 sec
Landscape
In-house sample | A story about a fictional product and shop
Published Oct 5, 2026

How it was made: Scenes created with image generation AI were animated with video generation AI (Kling v3). The narration was made with voice generation AI (ElevenLabs), the music and sound effects were also made with generative AI, and everything was finished in editing (no filming)

A video like this$1,000 (excl. tax) · As few as 5 business days90 seconds, landscape | Pricing

Overview

A shop owner wants to spread the word about their product but has no idea how to make a video or what budget it takes.
From a single bottle of oil, a film that conveys its appeal takes shape.
The video tells how a small shop's product reaches someone as a story of the town.

Planning

What to convey, and how viewers should feel. We finish everything from structure to motion, voice and sound with a clear intent.

Show the change instead of explaining it

The shop before sales picked up. A steaming coffee and a smartphone — Before sales picked up. A warm cup the owner had time to enjoy

After orders increased. The owner smiling with a cold coffee in hand — After orders increased. The same cup, gone cold with no time to drink it

Aim: Convey the busyness and the joy through small daily changes rather than sales figures
Direction during production: "Make it so you can feel the coffee has gone cold"
Adjustment: Change the steam, brightness and facial expression, and contrast before and after with the same cup

First cut and final cut

The first cut is option C, made when three music options had been produced. Before the final cut, we revised the bird's movement in the opening, the song and ambient sound, the on-screen text and more.

Full video

First cut

First cut of option C | 90 s

Final cut

Finished version | 90 s

Scene 01

Catch the eye in the first moment

Five opening frames before the revision. The bird flies off to the side — Before | flies off to the side

Five opening frames of the final version. The bird flies straight at the camera and passes overhead — Final version | flies straight at the camera and passes overhead

Aim: Catch the viewer's attention the moment playback starts
Direction during production: "Have it come straight at us. So the viewer feels like ducking"
Adjustment: Keep the flying motion while tightening the direction of approach, the distance and the timing of the pass

Scene 02

Keep fixing details after completion

Before the fix. The text on the smartphone screen is garbled — Garbled text on the smartphone screen

After the fix. The garbled text removed and the screen repaired — Garbled text repaired

Items fixed after completion

Costume continuity
On-screen text
Voice intonation
Volume of the song and narration
Ambient sound of rain, bread and coffee

Direction during production: "The text on the smartphone at 1:09 is garbled"
"While the narration plays, the song should keep going a little quieter"

Finishing how it sounds

Compare the voice, the delivery and the song before the revision and in the finished version.

VOICE

From a theatrical voice to natural narration

Direction during production: "The brand copy is fine, but everything else sounds hammy"
"Try taking out more of the intonation. Just short of a monotone"
Adjustment: Analyze the voice and find the version where the delivery got fast and the pauses tightened (six lines totaling 15.5 s → 9.9 s). Go back to the version before it and fix one line at a time

First cut. Lines delivered with strong emotion
"We made something good. That alone didn't get it to anyone"

Low, calm narration
"We made something good. That alone didn't sell it"

READING

Listening again down to how a single word is read

Direction during production: "It sounds like shopin, not shohin" (shohin is the Japanese word for product)
Adjustment: Keep the kanji in the captions as they are, spell out the reading in hiragana only in the voice script, and regenerate

The version where "shohin" in "conveying the product's features" sounds like "shopin"

The version with the reading specified as "shohin"

MUSIC

Keep the song going under the narration

Direction during production: "While the narration plays, I want the song to keep going a little quieter"
"I want to add ambient sound"
Adjustment: Remake the track with lyrics throughout. Lower it by about 5 dB only under the voice. Layer in the room tone of the shop, rain, footsteps and coffee sounds.

0:41–0:50. Accompaniment only, with no singing
"Why not try talking to someone first?"

The same section. The song keeps playing softly and the sounds of the shop come in
"Why not ask for advice first?"

Sound tracks across the full 90 secondsComparison section

Before (first cut of option C)16.5 s of vocals, 17 ambient sounds and sound effects

Narration

Vocals

Ambient and SFX

Finished versionVocals from 0:00 to 1:28, 27 ambient sounds and sound effects

Narration

Vocals

Ambient and SFX

Process

Opening storyboard. Four panels: bird, mountain, paper and shop — Check composition and flow with storyboards first

Storyboard for the scene inside the shop — Check composition and flow with storyboards first

01
Understand the product
02
Decide the message
03
Check with storyboards
04
Create the visuals, voice and sound
05
Revise scene by scene

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